HXOUSE Labs World Tour Comes to New York City
The HXOUSE Labs Tour offers emerging creatives a rare opportunity to make waves in their city by building lasting connections, collaborations, and communities.
In collaboration with The Weeknd and Binance, HXOUSE Labs visited cities across the globe to assemble top thinkers, creatives, and artists to imagine the future of Web3 and create a NFT concept for the After Hours til Dawn World Tour. Second stop on the world tour: New York City.
On a bustling July morning in Soho, 30 of New York City’s top creative minds came together to form the very first cohort of HXOUSE tenants to exist outside of Toronto, Canada.
The One Day Challenge began with a panel hosted by Stockx. The panelists included Matt Medved of NFT Now, Polina Zakh, Damien Hooper-Campbell of StockX, and Austin Snyder who all shared their expertise and advice to the group of young creatives.
The brief was presented and it was time to get activated. The challenge: creating a concept for The Weeknd’s After Hours Til Dawn World Tour that would take fan engagement to another level. The HXOUSE tenants worked in groups to collaborate on a campaign—bringing their diverse ideas and skill sets together.
The teams presented their vision to the guest judges, including HXOUSE co-founders Ahmed Ismail. and Lamar Taylor, Creative Director for The Weeknd/XO Records. The winners of the One Day Challenge received floor tickets to The Weeknd’s After Hours Til Dawn show at Metlife Stadium.
All in all, the experience of a lifetime.
